Tourism Queensland:
A Movie Waiting To Be Written
If a destination is movie worthy, it must be holiday worthy. So to show young people the beauty of the Whitsundays, we created an award-winning social campaign to crowd source a movie storyboard based on images of the destination. Curated by screenwriter Craig Pearce (Great Gatsby, Moulin Rouge), the campaign was a box office success.
7,604 SCENES WRITTEN
602,289 ORGANIC FACEBOOK INTERACTIONS
8.4 MILLION PR REACH
AWARENESS TARGET EXCEEDED BY 57%.
Case Study
- Bronze Caples 2013 - Interactive Campaign
- Finalist Caples 2013 - Social Media Campaign
- Official Honouree, Best Social Media campaign: The Webbys 2014
- Finalist, The Branded Entertainment Awards
- In Book - Creative Review
- In Book - The Work
- Finalist ADMA (AC&E) Awards - Social Media Campaign