Tourism Australia:
Aussie News Today
Tourism Australia needed a social campaign to attract more youth around the world to come and experience a working holiday down under. So we created Aussie News Today - a news channel to counter all the bad Donald Trump/Brexit/Korean missile news in young people’s feeds with up to the minute hits of good news from Australia.
It was fronted by a trio of well-known Aussies, with stories shared on social platforms in key international markets, and young Australians and working holidaymakers were encouraged to submit their own tales for inclusion on Aussie News Today.
Case Study
- Cannes Lion 2018 - Gold - Use of social platform
- Cannes Lion 2018 - Bronze - Use of branded content for social media
- Caples Awards 2019 - Silver - Branded Content
- Caples Awards 2019 - Bronze - Digital
- AWARD Awards 2018 - Silver - Branded Content/UGC
- AWARD Awards 2018 - Silver - Branded Content/Online/Series
- AWARD Awards 2018 - Bronze - Integrated Social Media
- Spikes 2018 - Silver - Branded Content for social
- Spikes 2018 - Bronze - Digital: Travel
- Spikes 2018 - Bronze - Digital: Content Placement
- Mumbrella Awards 2018 - Social Idea of the Year
- AdNews 2018 - Media Idea of the Year
- D&AD - Finalist - 2018