Parkinson’s NSW:
The Parkinson's Challenge

This award-winning social campaign hijacked the biggest social craze of 2016 to deliver a powerful message about the everyday challenge of living with Parkinson's. It was covered by articles on 6 continents, and even shared by the incredible George Tekai.

'The only Mannequin Challenge that matters' (news.com.au)
8.96 million social views
97.7 million news impressions
136.6 million total reach in six continents