KITKAT:
Give the planet a break

80% of Australians want to recycle, but most didn’t know that soft plastics can actually be recycled too. So to show people that they can recycle KitKat wrappers, we turned the iconic pack into an effective reminder to help give the planet a break. The campaign was supported by online video, print, social and digital screens.

Birdseye: Fishing (AR)dventure

When hungry families put their dinner in the oven, the next thing they do is grab their phone. So we created an experience that would gamify the few minutes they had to wait for their food. Accessed by scanning any Birdseye pack, customers could transform their homes into an ocean world via AR, and catch as many fish as possible.

Meat and Livestock Australia:
Beefgiving Season

Meat and Livestock Australia wanted to increase beef sales and help Australian beef farmers get through the tough winter season.

In the Southern Hemisphere Christmas, Australia Day and other national holidays are celebrated in summer, so we filled a gap and created a brand new winter-based national holiday to encourage Australians to reconcile and reheat cold relationships around hot beefy meals.

Schick Razors:
The Catwalk That Keeps On Giving

Schick wanted to promote their longer-lasting shave in a cool new way that appealed to young fashionistas. So we created an Australian-first Facebook LIVE experience, extending the Sydney Fashion Week catwalk by a few kilometres, to illustrate the extended confidence Schick razors give women in their legs.

Tourism QLD:
TVC shot entirely on a SmartPhone

To show Australia that The Whitsundays is naturally stunning, we created a world-first TVC - shot entirely on the antiquated iPhone 3 with absolutely no post effects or grading because we didn’t need it.

Inspiration Award at the SF3 Smartphone Flick Fest
8.7% YOY increase in visitors

Fuji Xerox:
Your printer has something to tell you

This Kubrick-inspired film encouraged very serious people at very serious companies to switch to the future - data-managed print solutions. The targeted campaign resulted in a 356% response rate.

Meat and Lifestock Australia:
Easy Lamb Roast

Until recent years Australian families regularly consumed Lamb roasts on Sunday. But these time-consuming meals have become less popular. Easy Lamb Roast is a smaller cut of roast lamb that can be prepared by anyone in just 30 minutes, turning anyone into a mum.

The spot shows the head of a group of bikers, who unexpectedly cooks an Easy Lamb Roast for his friends and starts to act like a mum. We see him behave in a variety of maternal ways.

- Award - Finalist - Film - over 30"
- Mumbrella - #6 Screen ad of the year, 2013
- Encore ad of the month, May, 2013

Australian Frontline Machinery:
Creating A New Brand From Scratch

AFM had some cool products, but no brand. So we developed one from scratch (including creating the name) to help sell ex-military vehicles to the public.