KITKAT:
Give the planet a break
80% of Australians want to recycle, but most didn’t know that soft plastics can actually be recycled too. So to show people that they can recycle KitKat wrappers, we turned the iconic pack into an effective reminder to help give the planet a break. The campaign was supported by online video, print, social and digital screens.
Campaign Case Study
- APCO Winner - Packaging for Sustainability
- Finalist, AWARD Award
- Best Ads, Pick of the week
Full Page Press
30’ OLV
Finalist - AWARD Award