KITKAT: Snap Out Of It (Katapult)

Everyone knows ‘Have a break, Have a KITKAT’. But breaks had changed a lot since it was first written. So we developed a new global brand platform, ‘Snap Out Of It’, to bring KITKAT into the 21st century by focusing on modern-day frustrations with a timeless twist.

CAMPAIGN RECLAIMED KITKAT’S NUMBER 1 SPOT IN THE CATEGORY.
46% increase in sales year on year.

’KATAPULT’ RAN IN THE UK, EUROPE, AFRICA, MIDDLE EAST AND ASIA, as well as in the US
(WHERE KITKAT IS OWNED BY HERSHEY’S, NOT NESTLE).

The next two iterations of the campaign (Kowboys and Magik) were also adopted globally.

THE PLATFORM WAS also ADOPTED GLOBALLY, FOR VARIOUS MARKETS TO EXECUTE THEIR OWN ADS.

- Finalist - Effies, Long Term Effects
Editor's Pick, Creativity Online
- Bronze, Direction - LIA
- Bronze, Production Design - LIA
- Best Ads, Pick of the Week (TVC 30')
- Best Ads, Pick of the Week (Social Videos)

Snap Out Of It (Year 2) - Kowboys

After successfully launching the new brand platform in 2017, and seeing it run in six continents, 2 years later we had to follow it up. So we made a Western. The Snap Out Of It campaign reclaimed the number 1 position in the chocolate category, and resulted in a sales increase of 46%.

Year 3 - ‘Magik’

2020 gave people more reasons than ever to need a break. So for the third iteration of the now-global brand platform, it made sense to make some ads about wizards, and cast Aussie screen legend Michael Caton in it. Then cover up his famous face with a giant beard…