KitKat:
Have AI Break
After 65 years of saying ‘Have a break’, we recognised an opportunity to do exactly that, letting AI write a campaign so everyone could avoid the effort, using the kinds of lazy briefs you’d typically get from an average marketing team. It wasn’t perfect, but the only finger we needed to lift was a chocolate one (boom tish).
Campaign case study
BestAds - Pick of the Day, Radio
30’ social
30’ social
30’ social
30’ social
15’ OLV
15’ OLV
10’ social
10’ social
6’ bumper
10’ social
10’ social
6’ bumper
Featured in The New York Times
BestADs Pick of the week - Radio