Google:
Ask The Google App

Google wanted to launch voice search on mobile in a big way, so we used lots of clever media thinking and almost a thousand copy lines to instigate search moments everywhere. The campaign won the Grand Prix and Pinnacle Award for innovation at ADMA.

Over 1 million app downloads
15% increase in voice searching
14ppts increase in app awareness

- GRAND PRIX - ADMA (AC&E Awards)
- Innovation Award - ADMA (AC&E Awards)
- Best Out of Home Campaign - ADMA (AC&E Awards)
- Highly Commended, Mobile Campaign - ADMA (AC&E Awards)
- Finalist, Outdoor Campaign - Spikes Asia
- Silver, Best Use of Mobile - APAC Festival of Media
- Silver, Best Engagement Strategy - APAC Festival of Media