ALDI’s competitors are notorious for offering one-off discounts, often for products people don’t even really need. But ALDI’s everyday low prices means that you’ll save money no matter what you buy… and avoid ending up with 15,000 cans of half-price tuna in your cupboard.

ALDI: Pointless Points

Australian shoppers often feel loyalty schemes are a good way to save money, when in reality it’s a trick designed to make them spend more. ALDI doesn’t have a reward scheme, so we showed people they’d be better off just saving money, not pointless points.

We even built an online calculator for people to work out just how much they would have to spend, and how long it would take them before they could redeem certain rewards: https://www.aldiloyaltycalculator.com.au/

Over 8 million earned impressions
Covered by more than 130 media outlets

ALDI: ALDI Mobile

To launch ALDI Australia's new telecommunication product, in a highly competitive Australian telco market, the idea was simple. We took what ALDI shoppers love about the supermarket - great prices on high quality products with very little fuss - and transferred it to the Telco market, which is notorius for expensive, complicated plans and hard to decipher call rates.